CASHFISH FOR CEOS

Ask three people,get three numbers.
Or open one screen.

Any figure you want is available — tomorrow, from somebody else, formatted a little differently than last month. CashFish keeps the company-level picture assembled while nobody is watching: which way revenue moved, what cash is actually sitting across every connected account, where a cost line is drifting, and the two or three things that changed this week.

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Owner-led companiesFounder-CEOsManaging directorsBoard reporting

Scale plan · $44/mo billed yearly · 4-day free trial · Full refund guarantee

01One question, five answers

Nobody is lying.
Everybody is late.

You ask a simple thing on a Tuesday — how much cash do we have — and five systems each answer honestly about their own corner. By the time the versions are argued into agreement, the week they were describing has finished.

Q — HOW MUCH CASH DO WE HAVE?FIGUREWHAT IT IS REALLY SAYING

FinanceThu 16:20$84,900A ledger export, correct at the moment it was taken — before Friday's payroll run cleared.

A pinned screenshotlast Tue$79,400Still at the top of the channel. The image cannot move, so the number in it never will either.

Accounting filemonthly$81,600Reconciled to the last close. Accurate to a date, not to this morning.

Stripelive$8,900Entirely true, and one processor's share of a question that was about every account.

The board packbuilt Sunday$82,000Rounded, from whichever export looked calmest at 9pm on a Sunday.

CashFishread 4 min ago$82,300Two bank accounts and two processor balances, read-only, assembled without anyone being asked.

The gap between $79,400 and $82,300 is not a disagreement. It is three days of staleness wearing a decimal point — and the same thing happens to revenue, to vendor spend and to what is owed to you.

02What enters, and what happens to it

Nothing to
maintain.
Nothing to ask for.

Connected sourcesSYNCING

Gmail · Outlook · IMAP

invoices, bills, receipts, contracts

2 min

Bank feeds

read-only · Growth and above

3 min

Stripe · PayPal

payouts and balances

1 min

Salesforce

accounts and open deals

4 min

QuickBooks · Xero

one-way import into CashFish

9 min

Google Calendar

the week the numbers belong to

6 min

NEXT READ IN 5 MIN

Every source re-read every 5 minutes. A document arriving by email is extracted in under three seconds at 99% accuracy, duplicates included.

01

Connect what the company already runs on

The inbox invoices arrive in, the processors money moves through, the CRM sales lives in, the accounting file the books close in. Read-only where the money sits, one-way where the ledger lives. Nothing is ripped out and replaced.

02

One picture assembles instead of five

Revenue, cash, spend and receivables stop being four figures owned by four people on four export schedules. They become one view that keeps itself current while nobody is looking at it.

03

What moved raises its own hand

You are not asked to watch a dashboard all week. Business health scoring reads the whole picture and surfaces the two or three lines that actually changed — an invoice aging past terms, a vendor drifting upward, a renewal window opening.

04

The meeting starts where the work stopped

Monday's numbers exist before Monday. Nobody's weekend went into building them, and no version of them is being argued about in the room.

Bank sync and store integrations begin at Growth. Bank access is read-only across 12,000+ institutions, QuickBooks and Xero import one way into CashFish, and every connection can be checked or disconnected from settings.

03The Monday number and its four reasons

One number at the top.
Four reasons underneath it.

A score on its own is a mood. A score with its contributors under it is a decision you can make before nine o'clock — because the movement that produced it is named, priced and already attached.

0/ 100Business health · Monday 8:30One score, and the four figures underneath it that decided what it is.

$32,200

Revenue direction

August closed 7% ahead of July's $30,100. Five months of processor payouts and paid invoices, assembled continuously — no export was requested from anyone.

$82,300

Cash position

Operating $51,200, payroll reserve $21,000, Stripe and PayPal balances $10,100. Every connected account, read-only, counted at the same moment.

+$380

Cost drift

Cloud and tools ran $3,840 — 11% above its own three-month average, second month running. Payroll moved +2%, contractors −6%. One line is drifting; two are behaving.

$3,400

Receivables age

One invoice, Harbor & Co., 31 days past terms. The other thirteen clients are inside terms and $9,200 is open in total.

Read down and the score explains itself. Nothing here was compiled for the occasion — the four figures were already true at 8:29, and the first question of the week stops being “where did this come from”.

04What the screen holds

Five things a CEO checks.
All of them already standing.

Not a report you request and wait for. A view that is already assembled when you open it, with the small live picture beside each line.

+7%Revenue direction

Which way revenue is moving

August closed at $32,200 against July's $30,100. Processor payouts and paid invoices are assembled continuously, so when the board asks the direction, the answer is older than the question.

APR — AUG · MONTHLY REVENUE ($K)

$82,300Cash position

What is actually in the accounts

Bank balances and processor balances counted at the same moment rather than screenshotted at five different ones. Bank access is read-only and available from the Growth plan upward.

Operating

$51,200

Payroll reserve

$21,000

Stripe & PayPal

$10,100

1 risingCost drift

Where spend is quietly climbing

Each category measured against its own three-month average, not against a budget somebody set in January. Cloud and tools is 11% over for the second month running — about $380 a month, the kind of figure nobody notices until renewal.

Payroll

$17,900+2%

Cloud & tools

$3,840+11%

Contractors

$4,260−6%

12 of 14Clients earning

Which relationships carry margin

On Scale, revenue and the costs attached to it are held per client and per vendor. The account producing the most revenue and the account producing the most work are rarely the same one, and they stop being confused.

Bluepeak · strong margin · pays in 12 days+$3,820

Harbor & Co. · service hours outrun the retainer−$210

Coastal Partners · thin once passthrough costs land+$190

MONTHLY MARGIN · SCALE PLAN VIEW

3Exceptions this week

What actually needs you

Business health scoring watches the whole picture and raises the handful of lines that moved. Your attention follows the change instead of touring every screen looking for it.

Harbor & Co. · $3,400 · 31 daysCloud & tools +11% · 2nd monthBluepeak renewal window opens Friday

05Seventeen minutes

The week gets its
questions
before 8:50.

Not a longer Monday. A shorter one — because the assembling already happened and what is left is the part only you can do.

8:30

The look

Health 82. Revenue running ahead of July, cash at $82,300. Nothing was requested from anyone on Friday to make this exist.

8:36

Two things worth a question

A Harbor & Co. invoice at 31 days, and cloud spend 11% over its own average for the second month.

8:41

Two messages, not two meetings

One goes to whoever chases receivables, one to whoever owns the vendor. Both carry the exact figure, so neither reply starts with a request for context.

8:47

Leadership prep, already standing

The figures the leadership meeting runs on come off one screen instead of five exports stitched together the night before.

0 min

between reads of every connected source

0 days

of history imported on the first connection

0.0/5

average CashFish customer rating

$0M+

processed through CashFish to date

06Where the picture comes from

Six connections, and the company
stops needing a narrator.

Stripe

payouts, balances, refunds

AVAILABLE

Salesforce

accounts and open pipeline

AVAILABLE

QuickBooks

one-way import

AVAILABLE

Xero

one-way import

AVAILABLE

Slack

where the exception lands

AVAILABLE

Google Calendar

the week it all belongs to

AVAILABLE

Gmail, Outlook and any IMAP inbox on every plan. Also HubSpot, Pipedrive, Zoho CRM, Square, PayPal, Google Drive, Dropbox, Notion, Zapier and webhooks, with API keys on Scale and Teams. QuickBooks and Xero import one way into CashFish. Shopify is in private beta — request access. Bank access is read-only, data is held under 256-bit encryption with SOC 2 Type II, ISO 27001 and GDPR alignment, and any connection can be disconnected from settings at any time.

07Scale, and why

Put the question to the screen.
Save the room for better ones.

Scale is the plan for this page because profitability by client and vendor, the revenue leakage dashboard, advanced forecasting and full CRM automation are Scale features. Growth gives you bank sync, the business dashboards, forecasting and health scoring — start there if the company-level margin view can wait.

$44/month billed yearly ($529) · or $59 monthly

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08Questions

Before you connect anything.

Every connected source is read again every 5 minutes, and a document arriving by email is extracted in under three seconds at 99% accuracy. So the figure in front of you describes the company as of minutes ago, not as of the last time somebody had an afternoon free to build a report.

Ask three people,get three numbers.Or open one screen.

Nobody is lying.Everybody is late.

Nothing tomaintain.Nothing to ask for.

One number at the top.Four reasons underneath it.

Five things a CEO checks.All of them already standing.

The week gets itsquestionsbefore 8:50.

Six connections, and the companystops needing a narrator.

Put the question to the screen.Save the room for better ones.