DECISION SUPPORT · CASHFISH

You already own
the evidence.
What is missing
is the question.

Most business intelligence begins by shipping your numbers somewhere else and hoping they survive the trip. Here the figures are computed where the records already live — invoices you confirmed, bills you tagged, feeds you connected — and they move again the moment the next document lands.

Owner-operatorsService businessesAgencies and studiosOnline sellers

Scale plan · $44/mo billed yearly · 4-day free trial · Full refund guarantee

01Four questions, no answers

Nobody is short of data.
Everybody is short of answers.

The records exist. They are in an inbox, a bank feed, a folder of PDFs and a store dashboard. What does not exist is the twenty minutes it would take to put them in the same room, so the questions below keep getting answered by instinct.

01
Which of the two biggest clients is worth the hours?

They bill within five hundred dollars of each other, so on the invoice list they look like twins. Only one of them leaves anything behind once the subcontractor bills and the tools are paid, and nothing on the desk says which one.

settled today by whoever argues most confidently
02
Has the margin been sliding, or was last month just odd?

A single soft month is easy to forgive — a slow fortnight, a bad invoice run. Six soft months in a row is a pattern, and a pattern only appears when somebody lines the months up next to each other.

nobody has lined them up since spring
03
Is that number still true this morning?

The spreadsheet was right on the Thursday it was built. Since then a supplier bill landed, a payment cleared and a credit note went out, and the file on the desktop has been quietly wrong for eleven days.

true on the morning it was made, and no later
04
The contract renews in November. What do we open with?

The pricing conversation starts from whatever anyone can remember about the account. The one thing that would settle it — six months of fees set against six months of cost — was never assembled, because assembling it takes a week.

remembered, not measured

None of these need new data. They need the data you already have to be standing in one place when you happen to ask.

02What enters, and what it becomes

One invoice.
Four numbers move.

An invoice arrives in the inbox. CashFish reads the client, the amount, the date and the terms, shows the extraction for you to confirm, and from that single confirmation four separate views change. There is no export in the middle, because there is nowhere else for the number to go.

INV-0148 · Larkspur Foods · $2,850 · confirmed Sep 12
REVENUE
September, by client
The invoice lands on Larkspur's revenue line the moment you confirm it.
PROFITABILITY
Larkspur Foods
Fees rise here, and the bills tagged to Larkspur are already sitting opposite.
RECEIVABLES
Due Sep 26
An expected payment with a date, matched off when the money arrives.
CASH ESTIMATE
Week of Sep 22
An estimate drawn from history and what is owed — never a promise.
read, extracted, shown to you, confirmedInbox checked every 5 minutes · duplicates detected before they double a figureCorrections you make flow the same four ways
03The report's ingredients

Every line on the report
can name its source.

A number you cannot trace is a number you will argue with. So here is the whole recipe: five connected sources, what each one contributes, and the line of the report it ends up in. Nothing on the report comes from anywhere else.

01
Bank feed
ContributesCleared money in and out, read-only, from 12,000+ banks. Growth and above.
FeedsCash position, and which receivables are genuinely settled rather than merely sent.
02
Email documents
ContributesInvoices, bills, receipts and statements read as they arrive — 99% extraction accuracy in under three seconds.
FeedsRevenue by client on one side of the margin, and the cost of serving them on the other.
03
CRM records
ContributesThe client a document belongs to, taken from the conversation it arrived in rather than typed in later.
FeedsThe client column every profitability line is grouped by. Without it, margin has nowhere to sit.
04
Payment processors
ContributesStripe settlements, refunds and processing fees, arriving as records instead of a monthly surprise.
FeedsNet revenue — what actually reached the account after the fee that quietly reduced it.
05
Contracts
ContributesValue, term, renewal date and notice period pulled out of the signed file. Scale reads them into alerts.
FeedsThe renewal countdown that arrives with the margin trend already attached to it.

Bank sync and store integrations begin on Growth. Profitability by client and vendor, the revenue leakage dashboard and contract intelligence with renewal alerts are Scale features. Bank access is read-only, data is protected with 256-bit encryption (SOC 2 Type II, ISO 27001, GDPR), and any source can be disconnected from settings.

04One month, one question

The bigger client
was the thinner one.

September, one business, two accounts that look alike from the outside. This is the whole path from records that already existed to a decision somebody can defend in November — five steps, none of which involved building a spreadsheet.

01
The raw material was filed weeks ago

Fourteen invoices confirmed, vendor bills tagged to the client they belong to, bank and store feeds current. None of it was gathered for a report. It is simply what September left behind.

14 invoices confirmedvendor bills tagged by clientbank and store feeds current
02
Revenue answers first, and answers easily

Larkspur Foods bills more than Bexley & Sons, as it has all year. The revenue view says so without being asked, and this is the half of the story the office already tells itself.

Larkspur Foods
$8,400
Bexley & Sons
$7,900
REVENUE · SEPTEMBER
03
Profit answers differently

With costs tagged by client, the Scale plan's profitability view sets margin beside revenue — and the order reverses. Bexley leaves $3,350 behind on $7,900. Larkspur leaves $2,100 on $8,400.

Bexley & Sons
$3,350
Larkspur Foods
$2,100
MARGIN KEPT · 42% AND 25%
04
A six-month slide puts its hand up

Larkspur's margin did not fall off anything. It leaked: 38% in April, 25% in September, and never a month poor enough to be noticed on its own.

APR · 38%SEP · 25%

Larkspur margin, six months — flagged by the insight feed rather than noticed in a corridor.

05
November arrives with evidence attached

The Larkspur agreement renews on November 30 and the alert was set from the signed file. The conversation about price opens with six months of margin instead of a memory of a good quarter.

renewal alert · Nov 30margin trend attacheddecision: reprice at renewal

Larkspur Foods and Bexley & Sons are illustrations, and the figures are modest on purpose. The point is the order of events: the records came first, and the question arrived afterwards to a place that could already answer it.

05What it computes

Every figure here is computed,
and not one of them is a spreadsheet you maintain.

01
Figures computed where the records sit

Every number is built from the same confirmed documents and matched transactions the rest of the account runs on. There is no second database to load and no export to keep in step with reality.

NO EXPORT STEP
02
A baseline on your first afternoon

Setup reads up to 150 days of history out of your inbox, so this month has something honest to be measured against long before you have used CashFish for a month.

150 DAYS IMPORTED
THIS MONTH
03
Profitability by client and vendor

Fees on one side, the costs tagged to that relationship on the other, on one screen you open rather than a spreadsheet you build in December. Part of the Scale plan.

BEXLEY 42%
LARKSPUR 25%
04
Revenue leakage, watched rather than remembered

The Scale plan's leakage dashboard reads your own records for income slipping away — work that never got billed, refunds stacking up, fees creeping, invoices that never became payments.

3 PATTERNS FLAGGED
05
Budgets that speak before you do

Set a monthly figure and the alert arrives as spending approaches it. The plainest intelligence on this page, and the one people open most. Included from Starter.

BUDGET · 78% USED
06
A running read on the shape of the business

Business health scoring turns the flows already moving through the account into one figure you can watch move week to week. Included from Growth.

HEALTH SCORE · 74

Anything looking forward — cash estimates, revenue and expense forecasting — is built from your history, receivables, payables and recurring patterns, and is presented as an estimate. Scenario simulation and the standalone profitability analysis module are not live yet.

every 0 min

inboxes swept, so a figure is rarely older than a coffee break

0 days

of history imported at setup, so trends start with something to lean on

0.0/5

the published member rating across CashFish plans, Starter through Teams

06What reports in

The sources your figures
are allowed to draw from.

Stripe
Settlements, refunds and processing fees arrive as records, so net revenue is genuinely net.
AVAILABLE
HubSpot
Contacts and deals line up beside the documents, so every figure has a client name attached to it.
AVAILABLE
QuickBooks
Imports one way into CashFish, so the history in your books joins the same picture. Nothing is written back.
ONE-WAY IMPORT
Xero
Also a one-way import: your ledger comes in, and your accountant's file stays exactly as they left it.
ONE-WAY IMPORT
Shopify
Store orders and refunds feed the revenue side. Currently in private beta rather than generally available.
REQUEST ACCESS

Gmail, Outlook, IMAP, Yahoo Mail, iCloud Mail and Zoho Mail all bring documents in. Salesforce, Pipedrive and Zoho CRM sit alongside HubSpot; Square, PayPal, WooCommerce, BigCommerce and Etsy sit alongside Stripe. Google Drive, Dropbox and OneDrive hold the files, and Slack, Zapier and webhooks carry events onward. Shopify is in private beta, so it is request-only for now.

07Why Scale, specifically

Give it one month of records.
Then ask it something hard.

Scale is the plan because profitability by client and vendor, the revenue leakage dashboard, advanced forecasting and contract intelligence with renewal alerts live there. Growth already gives you bank sync, store integrations, business health scoring and forecasting — if that answers your questions, start there instead.

$44/month billed yearly ($529) · or $59 monthly

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Your subscription begins after the 4-day trial unless canceled beforehand. Full refund guarantee within the first 4 days.

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08Ahead of the first report

The questions that come
before the reports do.

From the records CashFish already holds: documents read out of your inbox, transactions matched against them, and the confirmations you have given along the way. There is no separate warehouse to load and no nightly job to babysit. Inboxes are checked every five minutes, and figures move as new records are processed.

Start managing money smart.

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