CASHFISH CRM & REVENUE

A reply
moves the deal.
The deal
knows what
got paid.

A CRM that stops at “won” knows half the story. CashFish builds the contact from the first email, keeps the timeline without anyone logging it, moves the stage when a reply says so, and follows the deal through the invoice and the payment — so a relationship is measured by what it earned, not by where it sits.

Agencies & studiosConsultanciesB2B servicesInbox-first sellers

Scale plan · $44/mo billed yearly ($529) · 4-day free trial · Full refund guarantee

01The moments that hurt

The CRM is the last
to hear about anything.

One week of an ordinary inbox. Five things happened to five deals. Here is what the pipeline knew about each of them — which is to say, whatever somebody remembered to type in.

9:12DWDana Whitfield
Brand refresh — quick question
A new client, and the only place she exists is this thread. No record, no stage, nobody else could find her.
no contact
TUEMGMeridian Group
Re: Re: Re: proposal v3
Three versions deep and the agreed number is somewhere in the middle. Which one did they say yes to?
value · ?
THUCPCoastal Partners
Discovery call · 30 min
The call happened. The notes are in your head. The CRM, if you opened it, still says Lead.
not logged
DAY 5Harbor & Co.
(nothing since Tuesday)
Opened twice, quiet since. The follow-up lives on a sticky note that has since fallen off the monitor.
no follow-up
MAR 28SStripe
Payment received: $7,200
Paid — and the board still says Proposal Sent. The CRM never heard about the money.
still ‘proposal sent’

None of that is a discipline problem. Logging is a second job, and a second job loses to the first one every time. The record should be written by the things that happen — the email, the meeting, the reply, the payment — not by whoever remembers on Friday.

02One deal, six stops

What arrives,
and what the record
does with it.

Follow one inquiry — Dana Whitfield at Harbor & Co., a $7,200 brand refresh — from the first email on March 3 to the payment on March 28. Pick a stop; the record on the right fills in as far as that day.

MAR 03

An inquiry lands

ENTERS
An email from Dana Whitfield at Harbor & Co., asking about a brand refresh before the autumn launch.
CASHFISH
Reads the thread and opens a record — her name, the company, the address she wrote from — while the message still sits unread in your inbox.
MAR 06 – 12

Nothing gets typed in

ENTERS
A discovery call booked in Google Calendar, your proposal on the 10th, her reply on the 12th.
CASHFISH
Each one files itself onto Harbor & Co.’s record, in the order it happened. Nobody opens a form.
MAR 10

A deal takes its place

ENTERS
A proposal PDF sitting in the thread: brand refresh, six weeks, $7,200.
CASHFISH
Drafts the deal, reads the value from the document in under three seconds, and asks you to approve it into Proposal Sent.
MAR 15

What the timeline adds up to

ENTERS
Four weeks of signals already sitting in the record: a same-day reply, a call kept, the proposal opened twice — then five quiet days.
CASHFISH
Weighs them into a score of 74: warm, with one drag. The next call goes to the deal that is actually alive.

Lead scoring is part of Scale. On Growth, the timeline and the stages still build themselves — the number does not.

MAR 17

The follow-up nobody remembered to send

ENTERS
Silence since Tuesday.
CASHFISH
Surfaces a follow-up task with the whole thread attached. You send one line; Dana replies the same afternoon: let’s proceed.
MAR 28

Won, with the money attached

ENTERS
Invoice #1108 goes out on the 18th; the Stripe payment confirms on the 28th.
CASHFISH
You mark it won. CashFish links the invoice and the payment to the deal and updates receivables and the cash picture from the same event.
DW
Harbor & Co.
DEAL RECORD · BRAND REFRESH
LIVE
Contact
Dana Whitfield
Harbor & Co. · from Gmail, Mar 3 9:12am
· on record
Timeline
4 events, in order
inquiry · call · proposal · reply
· not yet
Stage
Proposal Sent→ Won
approved by you · Mar 10
· not yet
Value
$7,200
read from the proposal · brand refresh
· not yet
Score
74 · warm
one drag: 5 days without a reply
· not yet
Next step
Follow up
opened 2× · sent Mar 17 · answered same day
· not yet
Invoice
#1108 · $7,200
paid Mar 28 via Stripe · cash flow updated
· not yet
03From thread to stage

One thread in.
One record out.

Three messages between you and a client, exactly as they were written. On the right, what CashFish made of them — the contact, the stage, the value, the payment — with nothing typed into a form.

DWDana WhitfieldHarbor & Co.Mar 3 · 9:12

We’re planning a brand refresh ahead of the autumn launch. Could you outline how you’d approach it, and roughly what it would cost?

YOUYouproposal attachedMar 10

Outline attached, as we discussed on the call: brand refresh, six weeks, $7,200. Happy to walk you through it.

DWDana WhitfieldHarbor & Co.Mar 17 · 14:40

Reviewed it with my partner — let’s proceed. Send the invoice whenever you’re ready.

Harbor & Co. — brand refreshWON
Contact
Dana Whitfield · Harbor & Co.
created Mar 3 · from the thread
Stage
Won
moved Mar 17 · reply detected · confirmed by you
Value
$7,200
read from the proposal · invoice #1108
Next step
Paid
Mar 28 via Stripe · receivable closed
Timeline
3 emails · 1 call
Mar 3 → Mar 28 · nothing logged by hand
the thread, read the way you would on a careful daycontact · from the first senderstage · from “let’s proceed”, in the mode you chosetimeline · every message, call and document, in order
04What it does, unasked

Six things the pipeline
does on its own.

Growth already has CRM Lite: contacts, timelines, basic stages and lead sync build on their own. Scoring and full automation are what Scale adds.

01
Contacts made from the inboxGROWTH+
Connect Gmail, Outlook or any IMAP account. The people and companies in your email become records on their own, with up to 150 days of history behind them from day one.
02
A timeline nobody has to keepGROWTH+
Emails, calendar meetings, documents, invoices and payments file themselves onto the client’s record as they happen, in sequence. Nobody has to keep it for it to exist.
03
A deal, drafted from the threadGROWTH+
When a thread starts to look like a deal, CashFish drafts one for your review — matched to the pipeline where it belongs, created fresh where it doesn’t.
04
As much automation as you wantSCALE
Choose how much CashFish decides on its own: hold every stage change for your approval, have it suggest a move and wait for a click, or let rules you configured run — say, advancing a deal the day its invoice clears.
05
A score built from the timelineSCALE
Reply speed, meetings held, proposal opens, idle days. The signals already in the record are weighed into one number, so the next call goes to the deal that is actually warm.
06
From won deal to settled invoiceGROWTH+
A won deal connects to the invoice it produced and the payment that settled it. Receivables show per client, and a paid invoice updates the cash picture without a second entry.
05The pace of it

Twenty-five days,
nothing retyped.

0 min
between syncs
inbox and account data refresh every five minutes
0 days
of history imported
when you connect an inbox, so timelines start with context
< 0s
to read a proposal
value, dates and parties from an attached document
0 days
first email to paid
Harbor & Co. · Mar 3 inquiry → Mar 28 payment

Duplicate detection runs on every sync, so a forwarded thread does not become a second contact. Extraction accuracy is 99% on receipts, invoices, proposals and contracts — and every extracted field is shown for you to confirm.

06What reports in

The inbox, the calendar,
the card reader — one record.

Each connection adds a kind of event to the timeline. Every one shows its health in settings and can be disconnected there at any time.

Gmail
Threads read on arrival. The sender becomes the contact; the reply moves the stage.
AVAILABLE
Outlook
The same treatment for Microsoft inboxes — and any IMAP account.
AVAILABLE
Google Calendar
A booked call attaches to the client’s timeline without a note being written.
AVAILABLE
HubSpot
Keep it if you like it. CashFish connects and adds the money side.
AVAILABLE
Salesforce
Connects as well, for pipelines that already live there.
AVAILABLE
Stripe
The payment that settles a won deal, matched to its invoice.
AVAILABLE

Also IMAP, Yahoo Mail, iCloud Mail, Zoho Mail, Calendly, Microsoft Teams, Pipedrive, Zoho CRM, PayPal, DocuSign, Slack and Zapier. QuickBooks and Xero import one way into CashFish. Bank access is read-only, data is protected with 256-bit encryption (SOC 2 Type II, ISO 27001, GDPR).

07Scale, and why

Run the board
that knows what got paid.

Scale is the plan because lead scoring, full pipeline automation and profitability by client are Scale features. Connect the inbox on day one of the trial and watch the first contacts and timelines build themselves.

$44/month billed yearly ($529) · or $59 monthly

4-day free trial · Full refund guarantee

Your subscription begins after the 4-day trial unless canceled beforehand. Full refund guarantee within the first 4 days.

Only need contacts, timelines and basic stages? CRM Lite is included from Growth.

See every plan →
08Before the pipeline runs itself

Before the first sync.

No. Connect Gmail, Outlook or any IMAP inbox and the people and companies in your messages and documents become contacts on their own — no spreadsheet, no form. Up to 150 days of history comes with the connection, so a timeline starts with real context instead of a blank page. Duplicate detection stops a forwarded thread from turning into a second record, and you can merge or remove anything it gets wrong.

Start managing money smart.

Start managing money smart.

4-day free trial · Cancel anytime · Full refund guarantee

© 2026 CashFish Inc. All rights reserved.

CashFish

CashFish

CashFish