ANALYTICS & REPORTING

Where the
business makes
money —and where
it doesn't.

The numbers already exist — a payment processor here, a bank feed there, a folder of invoices nobody has reopened since it arrived. CashFish assembles them into revenue, margin, profit by client, and the trends worth acting on.

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Design & creative studiosService-based teamsMulti-client shopsGrowing agencies

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01Where the numbers scatter

Every number is real.
None of them are in the same place.

A payment processor, a bank feed and an inbox each hold part of the picture. Put together by hand, on a deadline, that picture is a guess with decimal points.

SPREADSHEETMarch revenue is a number three tabs deep — Stripe payouts in one, a bank wire in another, two retainers remembered rather than reconciled.

GUESSEDCosts get sorted after the fact, if they get sorted at all — a receipt forwarded in June can still be waiting on a category in September.

AVERAGEDThe combined P&L says the studio is profitable. It doesn't say Bluegate Logistics barely breaks even while Larkspur quietly carries the quarter.

UNSEENKestrel Hosting drifted from $520 to $640 without anyone deciding it should. Nobody checks the vendor list until it reads like a phone book.

02From inbox to income statement

Six things happen
before a spreadsheet ever opens.

Documents, bank lines and store data feed the same read every month. Step through Alder & Slate's March below to see what each one produced.

Revenue

For Alder & Slate, a nine-person design studio, March closes at $28,400 — Stripe settlements, one bank wire, two retainers — with nothing keyed in by hand.

Larkspur Hotels — $11,200

Bluegate Logistics — $9,800

Fern & Co. — $7,400

March revenue — $28,400

Expenses

$19,750 in March costs land pre-categorized: receipts pulled from email carry their category with them, and bank lines match to the vendor that sent them.

Payroll

$11,900

Contractors

$3,400

Office & other

$2,600

Software

$1,850

Margin

Revenue minus cost puts March at a 30.5% margin — the sixth month of a slow climb the trend line makes obvious at a glance.

By client

On Scale, the combined P&L stops hiding the story: Larkspur runs at a 44% margin, Bluegate — the second-biggest account — at 12%, leaned on heavily by outside contractors.

Larkspur Hotels

44%

Fern & Co.

35%

Bluegate Logistics

12%

By vendor

Spend grouped by who gets paid shows Hollis Creative at $3,400 in contractor cost — almost all of it Bluegate's work — and Kestrel Hosting drifting from $520 to $640.

Hollis Creative — $3,400 (contractors)

Software subscriptions — $1,850 across 9 tools

Kestrel Hosting — $640, up from $520 in Jan

Fenwick Print Co. — $480

Compare & export

March against February: revenue up 9%, expenses up 4%, margin up 0.7 points. Any view leaves the system as a CSV or PDF instead of a shoebox of paper.

vs last monthvs same month last yearExport CSVExport PDF

03Five questions, five answers

Ask the business a plain question.
Get a number, not a search.

How much did the business actually make this month?$0

March revenue — Stripe settlements, one bank wire, two retainers

What did it cost to run?$0

Payroll, contractors, software and office — categorized on arrival

Is the margin moving, and which way?30.5% · up 0.7pt

Six months of revenue minus cost, trended monthly

Which client is actually worth keeping?Larkspur 44% · Bluegate 12%

Revenue and its attributable cost, matched per client (Scale)

Is anything creeping up without a decision?Kestrel Hosting — $640, up from $520

Vendor spend grouped and compared month over month

04What's on, by plan

The dashboards themselves —
and what each one is built from.

Revenue and expense dashboards

Income and cost views build from extracted documents, bank transactions and store data — current without anyone assembling them by hand.

Revenue

$28,400

Expenses

$19,750

Margins over time

Gross margin is computed monthly and trended, so a slow two-point slide gets noticed in month two instead of at year-end.

Profitability by client and vendor

Revenue and its attributable cost meet per client, exposing the big account that barely breaks even and the small one quietly carrying the quarter.

Larkspur Hotels

44%

Bluegate Logistics

12%

Scale

Vendor and supplier spend

Costs grouped by who you pay, with movement over time — the view where a creeping subscription or a contractor-heavy project stands out.

Hollis Creative

$3,400

Kestrel Hosting

$640

Period comparisons

This month against last, this quarter against the same quarter a year ago. Growth and seasonality separate instead of blurring together.

Revenue +9%Expenses +4%Margin +0.7pt

CSV and PDF export

Any view leaves the system in a click — for the accountant, the co-founder, or the file where you keep the monthly record.

Export CSVExport PDF

05What it changes

The close, measured.

2-3 days

Typical month-end close, down from 3-4 weeks

Extraction accuracy on the documents feeding these dashboards

0+ hrs

Saved per week on manual reporting and assembly

06Where the numbers come from

Five sources.
One set of dashboards.

Gmail

Invoices, receipts and statements are read on arrival — the source most of the dashboards above draw from.

AVAILABLE

Google Drive

Stored contracts and statements are read alongside the inbox, so nothing has to be forwarded first.

AVAILABLE

Stripe

Payouts and fees reconcile against the revenue and clients that created them.

AVAILABLE

QuickBooks

A one-way import brings an existing ledger into these dashboards without re-entry.

AVAILABLE

Xero

The same one-way import, for practices already running Xero.

AVAILABLE

Also Outlook, IMAP and other inboxes. QuickBooks and Xero import one way into CashFish. Bank access (Growth and above) is read-only, data is protected with 256-bit encryption (SOC 2 Type II, ISO 27001, GDPR), and any connection can be disconnected from settings at any time.

07Scale, and why

The month closes itself.
You just read what it found.

Income and expense dashboards start on Starter. Business dashboards, vendor insights and health scoring arrive on Growth. Scale adds what's on this page: profit by client and by vendor.

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08What the dashboards don't do

Before you connect anything.

From the sources you connect: invoices and receipts extracted from email, bank transactions, store and payment data, and a one-way import from QuickBooks or Xero. Extraction runs at 99% accuracy in under three seconds per document.